- Gloria Martinez
The Money-Saving Technologies Every Small Business Needs
From a mobile-friendly website to protecting your customers’ data, modern technology is at the forefront of business these days.
Whether you’re a new startup or an established small business, all companies — regardless of size — should invest in technologies to take their business to the next level. To afford the latest tech on a small budget, look for affordable options with low overhead costs that contribute to your bottom line.
Mobile-Friendly Website Development
No matter how big or small your business is, one thing is certain: you need a website. Your online presence ensures clients and customers are able to find you, contact you, and purchase your products or services at any time, day or night. Although you might be tempted to build a website yourself or substitute a Facebook page for a real site, it’s usually best to hire a professional web developer for a product that is user-friendly, attractive and competitive.
Ideally, your site should be mobile-friendly, easy to update, and have all the features your customers need. Look to asp dot net freelancers who can build responsive websites and mobile apps that perform well on devices of all sorts. Review portfolio samples to ensure they can build a user-friendly, engaging, and professional website and find the candidate who meshes best with your ideals.
Every small business owner should be fully knowledgeable of their industry and craft in order to be successful, and should bear in mind that as times change, so do industry standards. If you feel like you could use a refresher course, or are just starting out, Quickbooks recommends diving into what’s available. If you run an eCommerce business, for example, University of Washington offers a free online course called Transaction Processing for E-Commerce. It’s available via recorded slides and lectures, and is paired with assignments designed to enhance your understanding.
Ensuring your project management meets current circumstances is a must. For many small business owners, that means revisiting practices to incorporate virtual integration. Bringing docusign, facetime, and third party financial confirmations together into your processes can reduce the time, money and energy expended on meetings, inspections, and so forth. Take a hard look at your practices to see if it’s time to hire an agency that can assist you with a more technological solution to project management.
Although laws vary, businesses are legally obligated to keep their customers’ data safe. In a world filled with disruptive cyberattacks like phishing, hacking, and ransomware, keeping data out of the wrong hands can be easier said than done. The right infrastructure can protect your customers’ privacy while keeping business data and credit card payments secure.
According to Norton, most ransomware attacks are linked to substandard practices by staff. Make sure you put policies and procedures in place to protect your information and devices, and ensure all team members are properly trained in data security practices. Keep your office network secure with up-to-date antivirus software and require all employees to use a password manager, and consider bringing in a data security specialist for an evaluation and consultation.
Are you looking for simple, inexpensive and effective ways to boost your outreach? Look into email marketing software. Email marketing helps you build customer relationships, increasing sales and retention. The right software will have automation features, letting you plan, schedule, and send automatic emails to your list of customers and prospects. To make sure your business complies with email marketing laws, carefully research this type of software in advance; the right software should make it easy for people to subscribe or unsubscribe.
There are plenty of business technologies out there to help you get ahead these days. Because many services and tools have low overhead costs, you’ll spend less money up front while knowing you're saving money in the long run. With just a little expenditure, you can come out ahead in the grand scheme of things.
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